On November 19, APICS (American Production and Inventory Control Society, now known as ASCM, Association for Supply Chain Management) hosted a representative from Anheuser-Busch InBev who specializes in artificial intelligence (AI) and machine learning innovation. The representative, Adam Spunberg, works out of the Newark office and is the global director of tech exploration. In his position Spunberg monitors and oversees innovation in the supply chain area of the company. Additionally, he focuses on bringing the company together through new technology and using AI to do something spectacular that couldn't be done before. Through his experience, he has learned that innovation is a mixture of having great ideas and then generating support for those great ideas. Anheuser-Busch InBev has four main checkpoints for filtering these innovative ideas: idea prioritization, quality check, zone demand and direct sponsorship.